With JOY
as Guiding Star

Bestselling Author
Keynote & TEDx Speaker
Work Culture Expert
Retreat Host

Annicken R. Day has a gift for transforming bureaucracies into businesses that buzz with creativity and joy
— ADAM GRANT
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    Founder Corporate Spring

    Drawing on two decades of experience,combined with science-backed, proven methods, Annicken R. Day advises and supports startup founders to Fortune 500 executives in how to build thriving, high-performing teams and innovation cultures.

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    Bestselling Author

    Annicken R. Day’s debut novel “Fly, Butterfly” became an instant bestseller and has been translated into multiple languages. The story is about a business woman’s personal and transformational journey, not unlike Annicken R. Day’s own story.

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    Global Keynote Speaker

    Global keynote speaker and moderator, Annicken R. Day has spoken on hundreds of stages worldwide, including United Nations and TEDx, about leadership, culture, and how to build thriving teams and businesses in the new world of work.

  • Chill, Connect, Create Camps

    A few times a year Annicken R. Day arrange inspiring Chill-Connect-Create Camps in Tuscany, focused on purpose, personal growth, creativity and joy. Participants leave rested, inspired, and with a renewed focus and energy to focus on the things that matter to them.

Meet Annicken R. Day

At the tender age of six, Norwegian-born Annicken R. Day declared her life and career ambition: to be happy! Since then, joy has been her guiding star, impacting her life and career, resulting in a career in leadership and organisational development, acquiring an in-depth and unique expertise in building thriving team cultures and successful businesses.

As one of the first Chief Culture Officers in the early 2000's, before "culture" became somewhat fashionable, working for Tandberg, Cisco, and founder of Corporate Spring, Annicken's human-centric approach to leadership, culture and organisational life has made an enduring impact on leaders, teams, and companies worldwide. Working with a range of clients, from startups to Fortune 500 companies, Annicken repeatedly demonstrates the significant impact thriving cultures have on business results and long term success.

Her dedication to making a positive difference in the work world has taken her to stages around the world, including appearances on TEDx and in addressing the United Nations. She continues to advocate for purpose, joy and happiness as vital elements for personal and organizational health and success, and she can back it up with scienctific studies, practical application, and personal experience.

Annicken's bestselling debut novel, Fly, Butterfly, inspired by her own life philosophy and choices, and her transformative self-leadership retreats in Tuscany, are devoted to inspiring individuals and leaders in creating more meaning, happiness and joy in their lives and careers.

Corporate Spring

Corporate Spring is a global boutique consultancy that helps a range of clients, from ambitious startups to Fortune 500 companies, build and cultivate thriving, high-performance work cultures.

Rooted in the rich values of their Scandinavian heritage, with expertise and a unique experience of working with culture, leadership, and communications in some of the world’s leading companies, the Corporate Spring team consults, supports and helps their clients change, grow and achieve business success.

Said About Corporate Spring:

The Corporate Spring Model™ – and the people behind it – puts deep knowledge, structure and process into the not-so tangible process of building, and constantly evolving a thriving culture.
- Camilla Nilsson, CEO, Kyoto Group

By combining theory, experience, and neuroscience with excellent facilitation skills, the Corporate Spring Team has provided tremendous value to our global team.
- Jason Angelus, Director Engineering, Cisco

Corporate Spring was instrumental in the process of helping us define the common values and culture for our merged companies and help us focus on what matters most to build high-performing teams.
- Ingrid Woodhouse, Chief People Officer, Pexip

Fly, Butterfly

Annicken R. Day’s debut novel “Fly, Butterfly” is a personal and professional metamorphosis story that takes the readers from cut-throat corporate New York to chill Hawaii and back again, telling a story about the importance of being true to oneself, and dare to choose joy, both in life and in business.

The book, inspired by many true events, became an instant international bestseller, and inspires readers around the world.

Said about the book:

Fly, Butterfly is a page turner that draws you in and makes you nod furiously, laugh deeply, and then sob with empathy. This is a powerful novel that has the energy to inspire change.

- AMY BRANN, Author of Engaged, Make Your Brain Work and Neuroscience for Coaches.

Annicken R. Day ́s book “Fly, Butterfly” is an absolutely amazing, page-turning novel that also teaches some of the most valuable life and business lessons imaginable.

- BOB BURG, Hall of Fame Speaker and Bestselling Author of The Go-Giver Series

Keynote Speaking

Annicken R. Day is a pioneering force and global authority in the field of culture transformation, leadership for the new world, high performing team cultures and personal mindsets and motivation.

Based on her unique experience combined with scientific evidence, she brings a well of knowledge and inspiration to her audience with high energy and that Nordic no-nonsense attitude.

Said about Annicken R. Day:

Annicken R. Day has a gift for transforming bureaucracies into businesses that buzz with creativity and joy.
- Adam Grant, NYT Bestselling Author of Give and Take, Originals and Think Again.

What an amazing experience we had when Annicken R. Day explained the importance of Culture as a Growth Strategy and how High Performing Cultures work!
- EvaPanarese, Marketing Director,Camurus

Annicken R. Day delivered the most intriguing session for our leadership team, focusing on leadership for the new world of work. Her ability to transport the listener to a deeper, inner, more connected realm is almost surreal.
- Denning Tan, StartUp Lead, Amazon Web Services, APAC

Chill, Connect, Create Camp

Tuscany

A Leadership Retreat
out of The Ordinary

May 3 – 10, 2025